from THE CARHARTT WIP ARCHIVES.

“There is something about Carhartt’s down-home, sturdy cuts that embodies in every seam a deadpan nonchalance about fashion. Ironically, it is exactly the aura of not giving a damn that turns garments into icons. Take bulky Barbours, battened fly jackets or Tacchini tracksuits. Some of the strongest styles are those that don’t seem to care; that are made for one market, and adopted by another; not tailored towards the so-called tastemakers, but taken over by them; that remain unsolicited, unruly, rich of cultural contradictions and cross-references.”