“The good life is elusive, yet ever-present. It’s a sales strategy. A commodity. A challenge. Many times, it’s a misunderstanding. And sometimes, an outright hoax. Coca Cola keeps telling us that life tastes good; and despite alternative nutrition facts, Dr Pepper claims to be good for life. The good life, or the lack thereof, is the stuff of movies and an all round hashtag on social media platforms, where it comes in the guise of sportscars, great danes, six-packs, and avocado-toasts.”