LIGHT IS THE NEW BOLD

"It was a seemingly dark day in the life of an ordinary design studio. Alexander, head of the Dutch company Spranq punched confetti from the rainbow coloured post-it pad on his desk. "We need to look ahead, guys. Times are hard and clients rare. We have to find new ways to get the ball rolling. We have to think different." He scratched his head and watched oodles of multicoloured dots snowing down on the table.

It was that seemingly dark afternoon, with not enough projects to work on and too many worries to chew over, that the idea for the perforated, ink saving Ecofont was born. "It's usually the very small innovations that turn out to be most successful, right?" Alexander had taken the green post-it pad to punch more dots and one thing had lead to another. He and his colleagues changed their corporate colours to white and green, added a biofuel-like drop to their logo type and declared that "after Dutch holey cheese, there now is a Dutch typeface with holes as well."

Design and ecological issues have long become inseparable and we all know how important and great that is. Sustainability is responsibility, a must. And an oh-so-effective self-promotion tool. (...)"