“There is something about Carhartt’s down-home, sturdy cuts that embodies in every seam a deadpan nonchalance about fashion. Ironically, it is exactly the aura of not giving a damn that turns garments into icons. Take bulky Barbours, battened fly jackets or Tacchini tracksuits. Some of the strongest styles are those that don’t seem to care; that are made for one market, and adopted by another; not tailored towards the so-called tastemakers, but taken over by them; that remain unsolicited, unruly, rich of cultural contradictions and cross-references.”

from THE CARHARTT WIP ARCHIVES. Rizzoli, 2016

Traffic humming in my ears, as my destination nears, goes the first line of the LAX song. It is followed by a fanfare of washed out language. Sun is laughing in the sky, ocean breeze rolls softly by. While washing ashore a wave of California clichés, like rolling hills, vista views, sandy beaches and beauty queens, the song lacks to credit LA’s less scenic sanctuaries. Following the mayhem of a weekend whose many incredibilities have just gone through the international news, the majority of the city’s leading politicians openly objects Trump’s travel ban, defending the city’s ambitions to protect unauthorized immigrants.”

from BADIOU IN TRANSIT. Whitelies Magazine, 2017

“Make books not bombs, Hans Ulrich Obrist once said to them. So they do.”

from FULLY BOOKED: INK ON PAPER. Gestalten Verlag, 2015

i023076_02_90-01

for CARHARTT WIP. Collection Slogan, S/S 2017

“Cars crash throughout the story lines of drama and video games, to be watched from remote-controlled safety or steered with joysticks in technology’s remove. The world has watched Jackson Pollock, James Dean and Lady Di perish in wrecks. Reading about car crashes in the news, we empathise with their victims, yet their tragedies feel remote. We are “adepts of proximity without risk”, as Susan Sontag once put it, but strangely insatiable. Like junk food, we tend to consume tragedy in supersize portions while gaining nothing in substance.”

from AT THE CROSSROADS. WIP Brand Book, 2013

“Metz + Racine’s not so still still lifes proudly show a bit of leg. Seemingly slightly off-schedule, many capture the “right before” or the “right after.” Real suspense, they appear to argue, resides between an act and its imminent instance, between a particular moment and the point it just passed.”

from THE STILL LIFE. Gestalten Verlag, 2015

“The products they portray come alive as protagonists, stills become stories. Playing with perspective, materials, arrangement, lighting, and their very own way of combining creative methods, Stills & Strokes images remind us that everyday things can be more than they seem.”

for STILLS & STROKES. Homepage, 2016

“Wir unterteilen die Welt in Raster, um uns besser in ihr zurechtzufinden, um sie besser darstellen und durchsuchen zu können. Unsere Wohnungen unterteilen wir, zumindest teilweise, durch Regalbretter.”

from PERSONALITIES. Hatje Cantz, 2016

“Back in the days, epic battles raged on MTV: Michael Jackson vs. Prince for King of Pop, Pepsi vs Coca Cola for the global soft drink empire. For all practical purposes Jackson struck a $5 million deal with PepsiCo that would shatter the record for celebrity endorsements and set the bar for every integrated marketing campaign to follow. While the King of Pop would demise slowly, the reality of brand marketing catched up all the quicker. ”

from TAKEN BY SURPRISE. Gestalten Verlag, 2012

SS16_Campaign_PrintAds_A4_Portrait.indd

for CARHARTT WIP. Ad Campaign Slogan, S/S 2016

Info

Anna Sinofzik is a freelance writer and culture editor based in Berlin. She holds an MA of Arts in Design Writing Criticism and has worked with a range of renowed publishers, publications and brands. Find a selection of recent publications below. For further info and writing samples, swipe sideways or get in touch.

  • ABSALON

    in: Alape Journal (2019), pp. 122-135.

  • VERLOREN IN MUSIK

    on: Zeit Online (2019).

  • HEAVY MENTAL

    in: Chapter (No.1, 2018), pp. 16-27.

  • CLEMENS SCHICK: DER BESSERE BAD GUY

    in: Chapter (No.1, 2018), pp. 62-73.

  • TIMEPIECES IN SPACE

    in: Sleek (No. 58, 2018), pp. 156-161.

  • LIEFER- UND ANDERE HELDEN

    on: Zeit Online (2018).

  • SPACE FOR VISUAL RESEARCH VOL. 2

    Ed. M. Weisbeck, A. Sinofzik, A. Palko. (2017) Leipzig: Spector Books

  • SPACE ODYSSEY: A BRIEF HISTORY OF NOT-KNOWING

    in: Space for Visual Research Vol. 2, pp. 205-210.
    Ed. M. Weisbeck, A. Sinofzik, A. Palko. (2017) Leipzig: Spector Books

  • BADIOU IN TRANSIT

    in: Whitelies Magazine (2017), pp. 58-63.

  • DIE DATENMESSIES

    on: Zeit Online (2017).

  • THE CARHARTT WIP ARCHIVES

    Ed. M. Lebugle, A. Sinofzik (2016). New York: Rizzoli

  • CONTINUING A LEGACY: CARHARTT WIP

    in: The New Order (Vol.15, 2016), pp. 54-59.

  • TAL R

    in: The Age of Collage 2: Collage in Contemporary Art, pp. 50-57.
    Ed. D. Busch, R. Klanten (2016), Berlin: Gestalten Verlag

  • LOLA DUPRÉ

    in: The Age of Collage 2: Collage in Contemporary Art, pp. 70-71.
    Ed. D. Busch, R. Klanten (2016), Berlin: Gestalten Verlag

  • JOHN BALDESSARI

    in: The Age of Collage 2: Collage in Contemporary Art, pp. 192-205.
    Ed. D. Busch, R. Klanten (2016), Berlin: Gestalten Verlag

  • THE STILL LIFE in Product Presentation and Editorial Design

    Ed. A. Sinofzik, R. Klanten (2015). Berlin: Gestalten Verlag

  • BURNRATE, POP SHOP

    on: Iconist (2016). Berlin: Welt24/Icon

  • SCHELTENS & ABBENES

    in: The Still Life in Product Presentation and Editorial Design, pp. 192-205.
    Ed. A. Sinofzik, R. Klanten (2015), Berlin: Gestalten Verlag

  • PETER LANGER

    in: The Still Life in Product Presentation and Editorial Design, pp. 268-281.
    Ed. A. Sinofzik, R. Klanten (2015), Berlin: Gestalten Verlag

  • METZ + RACINE

    in: The Still Life in Product Presentation and Editorial Design, pp. 126-143.
    Ed. A. Sinofzik, R. Klanten (2015), Berlin: Gestalten Verlag

  • ALBRECHT VON ALVENSLEBEN & MAX PAUEN

    on: www.freundevonfreunden.com (2015)

  • REFLEXIONEN ZUM REGAL

    in: Personalities by USM, pp. 10-13.
    Ed.: Freunde von Freunden (2015). Ostfildern: Hatje Cantz
    republished on www.freundvonfreunden.com

  • THE ART OF BEING AGAINST

    in: A Skateboarding Annual Vol.1 (2014), pp. 58-65.

  • START ME UP: New Branding for Businesses

    Ed. A. Sinofzik, R. Klanten (2015). Berlin: Gestalten Verlag

  • KNIFE AND FORK: Visual Identities for Restaurants, Food and Beverage

    Ed. A. Sinofzik, R. Klanten (2014). Berlin: Gestalten Verlag

  • THE CURIOUS CASE OF THE UNDERWATER CAMERA

    in: Acid Magazine #4 (2014), pp. 58-63.

  • CULTURE IDENTITIES: Design for Cultural Institutions

    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • LES GRAPHIQUANTES

    In: Culture Identities: Design for Cultural Institutions, pp. 92-99.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • JAMES GOGGIN

    In: Culture Identities: Design for Cultural Institutions, pp. 76-81.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • BUREAU MIRKO BORSCHE

    In: Culture Identities: Design for Cultural Institutions, pp. 58-65.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • ART BASEL

    In: Culture Identities: Design for Cultural Institutions, pp. 44-47.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • VAN ABBEMUSEUM

    In: Culture Identities: Design for Cultural Institutions, pp. 26-31.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • DOCUMENTA

    In: Culture Identities: Design for Cultural Institutions, pp. 10-17.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • JOHN STEZAKER

    in: The Age of Collage: Collage in Contemporary Art, pp. 26-31.
    Ed. R. Klanten, H. Hellige, D. Busch (2013), Berlin: Gestalten Verlag

  • JAMES GALLAGHER

    in: The Age of Collage: Collage in Contemporary Art, pp. 192-197.
    Ed. R. Klanten, H. Hellige, D. Busch (2013), Berlin: Gestalten Verlag

  • DASH SNOW

    in: The Age of Collage: Collage in Contemporary Art, pp. 266-273.
    Ed. R. Klanten, H. Hellige, D. Busch (2013), Berlin: Gestalten Verlag

  • LINDER STERLING

    in: The Age of Collage: Collage in Contemporary Art, pp. 44-51.
    Ed. R. Klanten, H. Hellige, D. Busch (2013), Berlin: Gestalten Verlag

  • CORALIE BICKFORD-SMITH

    in: Fully Booked: Ink on Paper, p. 18.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • VISUAL EDITIONS

    in: Fully Booked: Ink on Paper, p. 46.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • THREE STAR BOOKS

    in: Fully Booked: Ink on Paper, p. 94.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • JOOST GROOTENS

    in: Fully Booked: Ink on Paper, p. 144.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • SATOSHI HASHIMOTO

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 60-67.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • JONATHAN CORUM

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 126-133.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • HENNING WAGENBRETH

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 210-221.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • JAN VAN DER VEKEN

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 68-79.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • ANDREA VENTURA

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 80-91.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • CHRISTOPH NIEMANN

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 48-59.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • TAKEN BY SURPRISE: Cutting Edge Collaborations

    Ed. R. Klanten, S. Ehmann, A. Sinofzik (2012), Berlin: Gestalten Verlag

  • BUSINESSCARD MIT REBHUHN

    in: Form N°254 (2014), pp. 80-85.

  • THE HIGH TOUCH (Preface)

    in: High Touch: Tactile Design and Visual Explorations, pp. 4-7. 
    Ed. R. Klanten, S. Ehmann, M. Hübner (2012), Berlin: Gestalten Verlag

  • AT THE CROSSROADS: How Nicolai Howalt lets Art & Agony Collide

    In: Carhartt WIP Brand Book – No 10 (2013), pp. 48-61.

  • MATTERIAL DEVICES: Schreibstrategien zwischen Inhalt und Visualität

    In: Fontes Litterarum – Typographische Gestaltung und literarischer Ausdruck
    Ed. P. Vanscheidt, M. Polzer (2014), pp. 451-473.

  • AVANT GARDE ODER DIE (VERGESSENE) LUST AM TEXT

    In: Slanted Issue 14 (2011), pp. 20-25.

Info

Anna Sinofzik is a freelance writer and culture editor based in Berlin. Aside from editorial work, she composes copy for ad campaigns, catalogues, corporate publications, and clothing collections. Holding an MA of Arts in Design Writing Criticism from the London College of Communication, Anna has worked with international publishers, publications, and brands. She has also lectured on the Visual Communications Program at Universität der Künste, Berlin.

Writing samples and additional info upon request.

 

 

 

 

 

Legal notice

Anna Sinofzik

Gneisenaustrasse 51
10961 Berlin

hello(at)annasinofzik.com

USt-IdNr.: DE292077985
Finanzamt Friedrichshain-Kreuzberg

All rights reserved. Unless otherwise stated, all material on this pages is subject to copyright. I do not take responsibility regarding information and content displayed on external linked websites.

© 2020 by Anna Sinofzik

Legal notice

Anna Sinofzik

Gneisenaustrasse 51
10961 Berlin

hello(at)annasinofzik.com

USt-IdNr.: DE292077985
Finanzamt Friedrichshain-Kreuzberg

All rights reserved. Unless otherwise stated, all material on this pages is subject to copyright. I do not take responsibility regarding information and content displayed on external linked websites.

© 2020 by Anna Sinofzik