SS16_Campaign_PrintAds_A4_Portrait.indd

for CARHARTT WIP. Ad Campaign Slogan, S/S 2016

“Tal R chops magazines like vegetables. But despite containing mostly bite-sized snippets, few of his creations them are easily digestible. They have been referred to as visual goulash.”

from THE AGE OF COLLAGE 2. Gestalten Verlag, 2016

“Wenn sich Privatleben und Arbeit die Räumlichkeiten teilen, dann bedeutet das Freiheit. Aber auch ständig Krümel auf einem Schreibtisch, der gleichzeitig Esstisch ist.”

from HOMEOFFICE. Iconist, 2015

“Idiosyncrasies define identity. Yet paradoxically, much corporate design degrades companies to sterile proxies. As brands tend to be adjusted to prevailing expectations, valuable particularities dissolve into time-tested patterns and visual clichés.”

from LOS LOGOS 6. Gestalten Verlag, 2012

“Cars crash throughout the story lines of drama and video games, to be watched from remote-controlled safety or steered with joysticks in technology’s remove. The world has watched Jackson Pollock, James Dean and Lady Di perish in wrecks. Reading about car crashes in the news, we empathise with their victims, yet their tragedies feel remote. We are “adepts of proximity without risk”, as Susan Sontag once put it, but strangely insatiable. Like junk food, we tend to consume tragedy in supersize portions while gaining nothing in substance.”

from AT THE CROSSROADS. WIP Brand Book, 2013

freewayyourmind

for CARHARTT WIP x PELAGO. Collaboration Slogan, 2016

“Es steckt das Wörtchen egal im Regal, doch im Grunde ist jeder Gegenstand in den Fächern dort aus irgendeinem Grund. Während die Gegenwart in Form von Gegenständen auf Sideboards und Schreibtischen herumfliegt, erzählen unsere Regale von Vergangenheit und Zukunft zugleich.”

from PERSONALITIES. Hatje Cantz, 2016

“On the one hand, we have soft shapes and the sensual process of sanding sculptures by hand. On the other, the brutality her chainsaw blade. People have asked her to do performances with the machine. She refuses. And yet, the heavy tool has become the artist’s involuntary trademark. Claudia Chainsaw Comte. Apparently the image is too imposing to ignore.”

from THE SUBJECTIVE DIRECTORY. Self-published, 2015

95040009

for CARHARTT WIP. Collection Slogan, S/S 2016 (photo by Sara Sani)

“We see blown-up plastic bodies, suggestive of pop art, or possibly, of porn: Hugyfot, one of the oldest and most renowned camera housing manufacturers, speaks of its products’ “sexy curves,” much like Mario Bellini once referred to his design of the Lexington typewriter that he offered Olivetti—purportedly with nude photographs interspersed in his presentation slides.”

from THE CURIOUS CASE OF THE UNDERWATER CAMERA. Acid, 2014

Info

Anna Sinofzik is an editor and writer based in Berlin. She holds an MA of Arts in Design Writing Criticism and has worked with a range of renowed publishers, publications and brands. Find a selection of recent publications below. For further info and writing samples, swipe sideways or get in touch.

  • THE CARHARTT WIP ARCHIVES

    Ed. M. Lebugle, A. Sinofzik (2016). New York: Rizzoli

  • CONTINUING A LEGACY: CARHARTT WIP

    in: The New Order Vol.15 (2016), pp. 54-59.

  • TRENDS & THERAPIE: Auf der Couch von Dr. Ikea

    on: Iconist (2016). Berlin: Welt24/Icon

  • TAL R

    in: The Age of Collage 2: Collage in Contemporary Art, pp. 50-57.
    Ed. D. Busch, R. Klanten (2016), Berlin: Gestalten Verlag

  • LOLA DUPRÉ

    in: The Age of Collage 2: Collage in Contemporary Art, pp. 70-71.
    Ed. D. Busch, R. Klanten (2016), Berlin: Gestalten Verlag

  • JOHN BALDESSARI

    in: The Age of Collage 2: Collage in Contemporary Art, pp. 192-205.
    Ed. D. Busch, R. Klanten (2016), Berlin: Gestalten Verlag

  • THE STILL LIFE in Product Presentation and Editorial Design

    Ed. A. Sinofzik, R. Klanten (2015). Berlin: Gestalten Verlag

  • BURNRATE, POP SHOP

    on: Iconist (2016). Berlin: Welt24/Icon

  • SCHELTENS & ABBENES

    in: The Still Life in Product Presentation and Editorial Design, pp. 192-205.
    Ed. A. Sinofzik, R. Klanten (2015), Berlin: Gestalten Verlag

  • PETER LANGER

    in: The Still Life in Product Presentation and Editorial Design, pp. 268-281.
    Ed. A. Sinofzik, R. Klanten (2015), Berlin: Gestalten Verlag

  • METZ + RACINE

    in: The Still Life in Product Presentation and Editorial Design, pp. 126-143.
    Ed. A. Sinofzik, R. Klanten (2015), Berlin: Gestalten Verlag

  • ALBRECHT VON ALVENSLEBEN & MAX PAUEN

    on: www.freundevonfreunden.com (2015)

  • REFLEXIONEN ZUM REGAL

    in: Personalities by USM, pp. 10-13.
    Ed.: Freunde von Freunden (2015). Ostfildern: Hatje Cantz
    republished on www.freundvonfreunden.com

  • THE ART OF BEING AGAINST

    in: A Skateboarding Annual Vol.1 (2014), pp. 58-65.

  • START ME UP: New Branding for Businesses

    Ed. A. Sinofzik, R. Klanten (2015). Berlin: Gestalten Verlag

  • KNIFE AND FORK: Visual Identities for Restaurants, Food and Beverage

    Ed. A. Sinofzik, R. Klanten (2014). Berlin: Gestalten Verlag

  • THE CURIOUS CASE OF THE UNDERWATER CAMERA

    in: Acid Magazine #4 (2014), pp. 58-63.

  • CULTURE IDENTITIES: Design for Cultural Institutions

    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • LES GRAPHIQUANTES

    In: Culture Identities: Design for Cultural Institutions, pp. 92-99.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • JAMES GOGGIN

    In: Culture Identities: Design for Cultural Institutions, pp. 76-81.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • BUREAU MIRKO BORSCHE

    In: Culture Identities: Design for Cultural Institutions, pp. 58-65.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • ART BASEL

    In: Culture Identities: Design for Cultural Institutions, pp. 44-47.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • VAN ABBEMUSEUM

    In: Culture Identities: Design for Cultural Institutions, pp. 26-31.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • DOCUMENTA

    In: Culture Identities: Design for Cultural Institutions, pp. 10-17.
    Ed. R. Klanten, A. Sinofzik (2013), Berlin: Gestalten Verlag

  • JOHN STEZAKER

    in: The Age of Collage: Collage in Contemporary Art, pp. 26-31.
    Ed. R. Klanten, H. Hellige, D. Busch (2013), Berlin: Gestalten Verlag

  • JAMES GALLAGHER

    in: The Age of Collage: Collage in Contemporary Art, pp. 192-197.
    Ed. R. Klanten, H. Hellige, D. Busch (2013), Berlin: Gestalten Verlag

  • DASH SNOW

    in: The Age of Collage: Collage in Contemporary Art, pp. 266-273.
    Ed. R. Klanten, H. Hellige, D. Busch (2013), Berlin: Gestalten Verlag

  • LINDER STERLING

    in: The Age of Collage: Collage in Contemporary Art, pp. 44-51.
    Ed. R. Klanten, H. Hellige, D. Busch (2013), Berlin: Gestalten Verlag

  • CORALIE BICKFORD-SMITH

    in: Fully Booked: Ink on Paper, p. 18.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • VISUAL EDITIONS

    in: Fully Booked: Ink on Paper, p. 46.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • THREE STAR BOOKS

    in: Fully Booked: Ink on Paper, p. 94.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • JOOST GROOTENS

    in: Fully Booked: Ink on Paper, p. 144.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • SATOSHI HASHIMOTO

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 60-67.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • JONATHAN CORUM

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 126-133.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • HENNING WAGENBRETH

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 210-221.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • JAN VAN DER VEKEN

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 68-79.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • ANDREA VENTURA

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 80-91.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • CHRISTOPH NIEMANN

    in: A Life in Illustration: Famous Illustrators and their Work, pp. 48-59.
    Ed. R. Klanten, H. Hellige (2013), Berlin: Gestalten Verlag

  • TAKEN BY SURPRISE: Cutting Edge Collaborations

    Ed. R. Klanten, S. Ehmann, A. Sinofzik (2012), Berlin: Gestalten Verlag

  • BUSINESSCARD MIT REBHUHN

    in: Form N°254 (2014), pp. 80-85.

  • THE HIGH TOUCH (Preface)

    in: High Touch: Tactile Design and Visual Explorations, pp. 4-7. 
    Ed. R. Klanten, S. Ehmann, M. Hübner (2012), Berlin: Gestalten Verlag

  • AT THE CROSSROADS: How Nicolai Howalt lets Art & Agony Collide

    In: Carhartt WIP Brand Book – No 10 (2013), pp. 48-61.

  • MATTERIAL DEVICES: Schreibstrategien zwischen Inhalt und Visualität

    In: Fontes Litterarum – Typographische Gestaltung und literarischer Ausdruck
    Ed. P. Vanscheidt, M. Polzer (2014), pp. 451-473.

  • AVANT GARDE ODER DIE (VERGESSENE) LUST AM TEXT

    In: Slanted Issue 14 (2011), pp. 20-25.

Info

Anna Sinofzik writes about, for, and from within the vast and varied field of (contemporary) visual culture. Aside from editorial work, she composes copy for ad-campigns, catalogues, corporate publications, and clothing collections. Holding an MA of Arts in Design Writing Criticism from the London College of Communication, Anna has worked with international publishers, publications, and brands. Her clients and frequent collaborators include Gestalten, Rizzoli, Hatje Cantz, Freunde von Freunden, Die Welt, Form, USM Haller, and Carhartt WIP.

Writing samples and additional info upon request.

 

 

 

 

 

Legal notice

Anna Sinofzik

Gneisenaustrasse 51
10961 Berlin

hello(at)annasinofzik.com

USt-IdNr.: DE292077985
Finanzamt Friedrichshain-Kreuzberg

All rights reserved. Unless otherwise stated, all material on this pages is subject to copyright. I do not take responsibility regarding information and content displayed on external linked websites.

© 2017 by Anna Sinofzik

Legal notice

Anna Sinofzik

Gneisenaustrasse 51
10961 Berlin

hello(at)annasinofzik.com

USt-IdNr.: DE292077985
Finanzamt Friedrichshain-Kreuzberg

All rights reserved. Unless otherwise stated, all material on this pages is subject to copyright. I do not take responsibility regarding information and content displayed on external linked websites.

© 2017 by Anna Sinofzik