“Back in the days, epic battles raged on MTV: Michael Jackson vs. Prince for King of Pop, Pepsi vs Coca Cola for the global soft drink empire. For all practical purposes Jackson struck a $5 million deal with PepsiCo that would shatter the record for celebrity endorsements and set the bar for every integrated marketing campaign to follow. While the King of Pop would demise slowly, the reality of brand marketing catched up all the quicker. ”

from TAKEN BY SURPRISE. Gestalten Verlag, 2012

SS16_Campaign_PrintAds_A4_Portrait.indd

for CARHARTT WIP. Ad Campaign Slogan, S/S 2016

“We see blown-up plastic bodies, suggestive of pop art, or possibly, of porn: Hugyfot, one of the oldest and most renowned camera housing manufacturers, speaks of its products’ “sexy curves,” much like Mario Bellini once referred to his design of the Lexington typewriter that he offered Olivetti—purportedly with nude photographs interspersed in his presentation slides.”

from THE CURIOUS CASE OF THE UNDERWATER CAMERA. Acid, 2014

“Es steckt das Wörtchen egal im Regal, doch im Grunde ist jeder Gegenstand in den Fächern dort aus irgendeinem Grund. Während die Gegenwart in Form von Gegenständen auf Sideboards und Schreibtischen herumfliegt, erzählen unsere Regale von Vergangenheit und Zukunft zugleich.”

from PERSONALITIES. Hatje Cantz, 2016

“On the one hand, we have soft shapes and the sensual process of sanding sculptures by hand. On the other, the brutality her chainsaw blade. People have asked her to do performances with the machine. She refuses. And yet, the heavy tool has become the artist’s involuntary trademark. Claudia Chainsaw Comte. Apparently the image is too imposing to ignore.”

from THE SUBJECTIVE DIRECTORY. Self-published, 2015

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for CARHARTT WIP. Collection Slogan, S/S 2016 (photo by Sara Sani)

“Some products are designed for protest, like anarchy pins or the lock-on devices demonstrators use to attach themselves to buildings, bulldozers or train tracks. Sometimes form itself fights, in a less literal sense. Security features combat forgery. Functionalism famously fought against frills; then in turn, the Memphis Group’s glaringly grotesque furniture attacked functionality. Not particularly political, but still provocative and progressive, Memphis’ furniture was pretty much applied-arts punk; Instead of pleasing the eye, it poked into it with a surplus of color and wacky shapes.”

from THE ART OF BEING AGAINST. A Skateboarding Annual, 2015

“Seit Caravaggio oder später Steenwijck und Snyders sie malten spiegeln Stillleben die Umstände ihrer Zeit. So inszenieren neue Meister zwar weiter Genre Klassiker wie Bouquets oder Tierkadarver, arrangieren sie aber werbewirksam mit Taschen und Pumps.”

from BUSINESSCARD MIT REBHUHN. Form, 2014

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Anna Sinofzik is a freelance writer and culture editor based in Berlin. She holds an MA of Arts in Design Writing Criticism and has worked with a range of renowed publishers, publications and brands. Find a selection of recent publications below. For further info and writing samples, swipe sideways or get in touch.

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Anna is an arts & culture writer, editor and creative consultant. She holds an MA of Arts in Design Writing Criticism from the London College of Communication and has worked with international publishers, cultural institutions, artists and brands.

Writing samples and additional info upon request.

 

 

 

 

 

Legal notice

Anna Sinofzik

Gneisenaustrasse 51
10961 Berlin

hello(at)annasinofzik.com

USt-IdNr.: DE292077985
Finanzamt Friedrichshain-Kreuzberg

All rights reserved. Unless otherwise stated, all material on this pages is subject to copyright. I do not take responsibility regarding information and content displayed on external linked websites.

© 2020 by Anna Sinofzik

Legal notice

Anna Sinofzik

Gneisenaustrasse 51
10961 Berlin

hello(at)annasinofzik.com

USt-IdNr.: DE292077985
Finanzamt Friedrichshain-Kreuzberg

All rights reserved. Unless otherwise stated, all material on this pages is subject to copyright. I do not take responsibility regarding information and content displayed on external linked websites.

© 2020 by Anna Sinofzik